CLIENT
Cox Communications
Brinda Acosta, Manager, Customer Campaign Development
Mitch Plum, Director of Retention Analysis
Krisy Frankel, Director, Customer Lifecycle Management
Kathleen Hackney, Manager, Customer Lifecycle Marketing
AGENCY
Maggie Pelletier, VP Management Director
Meg Campbell, Account Director
SundaySky
Seth Marlowe, Director of Customer Success
BullsEye Marketing Systems, LLC
Gene Zylkuski, VP Technology
Stephen Horstmann, Managing Partner
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RR Donnelley
Dave Morrison, Senior Account Director
SUMMARY
Think about your last interaction with your Internet/Telecom provider. If it was filled with frustration and confusion, you are not alone. Cox knew customers expected the worst so they wondered what could they do differently to deliver something surprisingly positive? The Early Life program delivers highly personalized communications, triggered by data, advanced analytics and customer behavior, to help customers, answer questions, and educate them. In the past year, Early Life achieved 4:1 ROI by saving thousands of customers and earning tens of millions of dollars in incremental revenue.