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2016 SILVER SHOPPER MARKETING: SEASONAL/EVENT UNITED STATES
Milk-Bone, Pup-Peroni, Milo's Kitchen
Big Heart Pet Brands Seasonal Platform Activation
RAN IN: United States
Hero Medium: Digital/Interactive
Medium Featured On Video: Branded Content, Digital/Interactive, Packaging, Print, Retail Experience, Shopper Involvement, Social Media
Objectives: Increase sales, volume
Type: Business to Consumer