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2016 FINALIST SHOPPER MARKETING: NEW PRODUCT/SERVICE INTRODUCTION UNITED STATES
COVERGIRL Full Lash Bloom
RAN IN: United States
Hero Medium: Retail Experience
Medium Featured On Video: Digital/Interactive, Ecommerce, Packaging, Print, Product Design, Retail Experience, Social Media, Sponsorship, TV
Audience: Teens (13-20)
Objectives: Build, defend brand position
Type: Business to Consumer