Kimberly-Clark Corp.

Mark Zeige, Sr. Business Development Manager
Sara Leonard, Director, Shopper Marketing

Geometry Global *Lead Agency

Laura Wolf, Art Director
Becky Miller, Planning Director
Fiona Noone, Account Director
Kristin Wright, Associate Creative Director
Andrew Streeter, Management Supervisor
Maria Barbera, Creative Director

Organic, Inc.

Marina Maher Communications LLC

Mindshare

With the launch of New DEPEND® Silhouette® Active Fit* Underwear, our most premium female product to date, we were charged by Walmart to grow the total category and bring in new users in an increasingly crowded aisle. Success meant convincing bladder-leakage pad shoppers, who refused to shop for “old-people diapers,” that DEPEND® was actually designed for active women just like them. Through a uniquely relatable customized program we were able to change shopper perceptions, and their behavior, resulting in significant incremental sales gains for DEPEND® and for Walmart.