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2016 GOLD SHOPPER MARKETING: NEW PRODUCT/SERVICE INTRODUCTION UNITED STATES
FLONASE Allergy Relief
FLONASE Allergy Relief Over-the-Counter Launch
RAN IN: United States
Hero Medium: Retail Experience
Medium Featured On Video: Branded Content, Digital/Interactive, Direct, Events, Mobile/Tablet, Print, Retail Experience, Shopper Involvement, Sponsorship, Trade Communications/Promo
Objectives: Market share - increase
Type: Business to Consumer