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Tide, Bounty, Crest, Oral B + Other P&G Brands
Made with American Jobs

RAN IN: United States

CLIENT
Procter & Gamble


Walmart

AGENCY
Saatchi & Saatchi X *Lead Agency

Kandi Arrington, Account Director
Sheryl Martin-Gillette, Director, Project Management
Will Petty, Account Manager
Caroline Reeve, Creative Director
Aaron High, Associate Creative Director
Alex Sorrell, Media Buyer
Allison Lee, Production Manager
Troy Wisdom, Sr. Structural Engineer
John Robinson, Sr. Multi Media Specialist, 3D
Brandon Viveiros, Director, Digital Production


SUMMARY

Shoppers want to buy products manufactured in the U.S., so we showcased P&G factory workers who make the products she trusts Crest and Tide and linked them to factories in U.S. hometowns. We shared this message in traditional media, online, and in-store, resulting in a 29% increase in merchandising that grew share in all featured categories. The results are significant as it is the first time brands were able to be linked and gain scale across one cohesive platform that was a key initiative of Walmart beyond a seasonal event.

CASE VIDEO


Hero Medium: Retail Experience

Medium Featured On Video: Branded Content, Digital/Interactive, Mobile/Tablet, Print, Radio, Retail Experience, SEM/SEO, Social Media, TV

Audience: Boomers (45+),Men,Women

Objectives: Increase sales, volume

Type: Business-to-Consumer

Classification: National

Language: English