GOMO by Singtel

Eunice Chong, Marketing Communications Manager
Veronica Wang, Performance Marketing Manager
Johnathan Lim, Management Associate
Harish Nambiar, Associate Director, Marketing Communications
Angie Ong, Director, Performance and Retail Marketing

Publicis Singapore *Lead Agency

Shermin Ang, Copywriter
Su Lin Tan, Creative Director
Adrian Arman, Art Director
Nicholas Teo, Associate Creative Director
Melissa Tee, Senior Account Director
Valerie Wang, Strategy Director

OMD Singapore

GOMO had a tough fight when a rival rolled out a snazzy new roaming product. Rather than trying to 'out-product' our competitor, we decided to 'out-audience' them instead and turned the spotlight on Gen Z and Y's travellers', giving them a platform to live out their travel influencer dreams.The result? No new product needed - but we scored our highest revenue increase yet and minted a whole new generation of brand ambassadors for GOMO.