CLIENT
GOMO by Singtel
Eunice Chong, Marketing Communications Manager
Veronica Wang, Performance Marketing Manager
Johnathan Lim, Management Associate
Harish Nambiar, Associate Director, Marketing Communications
Angie Ong, Director, Performance and Retail Marketing
AGENCY
Melissa Tee, Senior Account Director
Su Lin Tan, Creative Director
Nicholas Teo, Associate Creative Director
Valerie Wang, Strategy Director
Adrian Arman, Art Director
Shermin Ang, Copywriter
OMD Singapore
SUMMARY
GOMO had a tough fight when a rival rolled out a snazzy new roaming product. Rather than trying to 'out-product' our competitor, we decided to 'out-audience' them instead and turned the spotlight on Gen Z and Y's travellers', giving them a platform to live out their travel influencer dreams.The result? No new product needed - but we scored our highest revenue increase yet and minted a whole new generation of brand ambassadors for GOMO.¦In the sea of sameness within the MNVO category, GOMO dared to stand out, unveiling its 5G launch with a splash. Through a clever social-first strategy, they collaborated with local influencer, Benjamin Kheng, and challenged the norm with an innovative #WorkFromAnywhere activation. This bold move wasn't just to catch eyes - it was to win the hearts and minds of Gen Z and Y, showcasing GOMO as not just a better choice, but the cleverer one.