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Amazon Singapore
Crazy Real Singaporeans

RAN IN: Singapore

CLIENT
Amazon Asia Pacific

Diana Lim, Marketing Lead, Amazon Singapore

AGENCY
BLKJ HAVAS *Lead Agency

Fiona Huang, General Manager
Guiherme Machados, Creative Director
Trong Ronakiat, Creative Director
Natalie Goh, Copywriter
Joslin Ong, Art Director
Yong En Soon, Senior Account Manager
Elizabeth Cai, Senior Account Executive
Skanda Lokeshwaran, Senior Planner
Li Ying Lee, Junior Strategist


Havas Media Asia Pacific Pte Ltd



M&C Saatchi Performance



SUMMARY

Amazon Singapore had to displace the mental availability of its e-commerce competitors during a noisy festive period. By producing content that had a strong cultural point of view it was able to dominate search volume with 40% of the share within the category. Beating the main competitor on appeal by +1000bps gave the brand a boost of 6% in purchase intent. A mixed media approach saw the brand achieving 44% of category impressions. With the 2nd most watched CNY ad on YouTube, Amazon won over local consumers this festive period.

CASE VIDEO


Medium Featured On Video: Branded Content – Editorial,Digital Mktg. – Display Ads,Digital Mktg. – Location based,Digital Mktg. – Long Video (3+ min.),Digital Mktg. – Mobile,Digital Mktg. – Programmatic Display Ads,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,OOH – Billboards

Language: English