You can view videos online by purchasing a subscription.
Videos are not available for download. Some cases only have a video.
If there is no written PDF, only the video is available for the case.
2019 FINALIST FOOD RUSSIA
RAN IN: Russia
Audience: The second largest group were recreational fans - Both genders Skew towards middle class and higher. For them FOOTBALL IS A SHOW AND A REASON TO GATHERThe largest group were Casual viewers - Skew towards females and reaches across all social levels. For them FOOTBALL IS FASHION AND A TOPIC TO SUPPORT
Objectives: Objectives 1. Increase market share (66.4% in April 2018) 2. Increase brand awareness indicators as well as affinity for certain statements in IPSOS BrandHealth metrics. Current key brand health metrics are below. February-March 2018 Top Of Mind Brand Awareness 24 Total spontaneous awareness 49 Total Brand Awareness 98 Image characteristic - My favourite snack food 30 Image characteristic - Offers something different than other salty snacks 22
Language: English, Russian