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Nemoloko
THIS IS NEMOLOKO!

RAN IN: Russia

CASE STUDY

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CASE VIDEO


Audience: The target audience of Nemoloko is not limited to one group of consumers and does not have a strong socio-demographic framework. The key audience is conscious consumers of milk who are attentive to their nutrition. They are educated, active, ready to try new things and look for the best. Their motive is to improve, enrich and expand their food. Pioneers: active adherents of a healthy lifestyle, representatives of various vegetarianism directions, consumers with lactase deficiency or allergy to cow's milk protein, people who adhere to diet, elderly people who find milk increasingly difficult to digest

Objectives: The mission is to improve the quality of people's lives. The objective is to offer people a safe and healthy product that can become a substitute for milk in all situations of consumption. Tasks: to sell 15 thousand tons of Nemoloko in 2018, to stand on dairy shelves of 20 thousand outlets, to make the Nemoloko recognizable, to release a full line of 12 SKU for family and individual consumption, to become the No. 1 brand in the market of dairy alternatives with the largest market share, to open regular deliveries to Kazakhstan and Belarus.

Type: B2C

Language: English, Russian

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