Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Thumb 0
  • Thumb 1

FOX TV channel
The Walking Dead. Episode 17.

RAN IN: Russia

CLIENT
Fox Network Group Russia. FOX TV channel

AGENCY
Mindshare *Lead Agency


Yandex


SUMMARY

What should you do when the main role actor announces leaving the show just before the new season premiere? - to launch zombie apocalypses: 17th interactive voice episode of The Walking Dead, those users could pass through with by voice only, chatting with Yandex Alisa. The episode was listened more that 1M times, 7M became aware of the episone and the new season and as a result number of FOX channel subscribtions (the channel reach) increased 15%, that is 3 times higher than benchmark for this kind of campaigns

CASE VIDEO


Audience: 25-49, All, with high and average income

Objectives: Increase number of FOX subscribers more than 5%  5% reach increase benchmark is based on previous FOX campaigns results (incl. previous The Walking Dead Season promo) and competitive reviews (data source: Mediascope (TNS) TV Index+, Россия, 100К+).

Type: B2C

Language: English, Russian