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2019 FINALIST SPECIALITY/SINGLE MEDIA COMPANY ACTIVATION RUSSIAN FEDERATION
RAN IN: Russia
Audience: The core of the target audience is: • Women and men 25-35 years old, with income above average • Young, ambitious, striving to grow professionally and personally. • Began to build an independent life • active lifestyle, try different activities (sports, hobbies, pastime, etc.). Spend a lot of time away from home. • Open to anything innovative and technological
Objectives: · Business goal: sales growth · Marketing goal: increase market share · Communication objectives: to increase knowledge about Samsung’s product offer (engagement indicators — number of views and depth)
Language: English, Russian