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Samsung
Samsung SpaceMax

RAN IN: Russia

CLIENT
Samsung Electronics

AGENCY
Cheil Russia *Lead Agency


SUMMARY

In the conditions of an unfavorable situation in the market of refrigerators and possessing a limited budget for promotion, there were tasks to increase sales, market share and knowledge about Samsung’s product offer in the category of premium equipment. Taking into account the chosen target audience, the stake was made on digital campaign with the creative concept “Everything will fit, and even more.” As a result, we managed to over-fulfill our sales plans, become the only brand that was able to hold its positions in monetary and quantitative terms.

CASE VIDEO


Audience: The core of the target audience is: • Women and men 25-35 years old, with income above average • Young, ambitious, striving to grow professionally and personally. • Began to build an independent life • active lifestyle, try different activities (sports, hobbies, pastime, etc.). Spend a lot of time away from home. • Open to anything innovative and technological

Objectives: · Business goal: sales growth · Marketing goal: increase market share · Communication objectives: to increase knowledge about Samsung’s product offer (engagement indicators — number of views and depth)

Type: B2C

Language: English, Russian