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GDrive
G-Drive Challenge at Epicenter CS:GO

RAN IN: Russia

CASE STUDY

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CASE VIDEO


Audience: Young people aged 18-24 are active network users, gamers, professional cybersportsmen and their fans. It is the audience having advanced knowledge in the use of technologies, so we had to take into account that 45% of them constantly use AdBlock (Nielsen Sports Report 2018), and even digital placement would not have brought us a step forward.

Objectives: We set two goals to make G-Drive brand recognizable: Goals and KPIs  

Type: B2C

Language: English, Russian