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2019 FINALIST AUDIENCE/YOUTH MARKETING (TEENS&YOUNG ADULTS UNDER 25 Y.O.) RUSSIAN FEDERATION
How to increase the love of teenagers for the brand with the help of football?
RAN IN: Russia
Audience: 12-19 years old teenagers are the most valuable group for Coca-Cola in terms of lifetime value (the average income a company earns from one person in a lifetime). Teenagers account for a significant share of total consumption of soft sparkling drinks – 45%. (Data source: BGS tracking 2018).
Objectives: KPI see also "Data verification"
Language: English, Russian