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CocaCola
How to increase the love of teenagers for the brand with the help of football?

RAN IN: Russia

CASE VIDEO


Audience: 12-19 years old teenagers are the most valuable group for Coca-Cola in terms of lifetime value (the average income a company earns from one person in a lifetime). Teenagers account for a significant share of total consumption of soft sparkling drinks – 45%. (Data source: BGS tracking 2018).

Objectives: KPI see also "Data verification" 

Type: B2C

Language: English, Russian

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