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Kvartaly 2119
Kvartaly 2119 and Influencers

RAN IN: Russia

CLIENT
Kvartaly 2119

AGENCY
SUMMARY

As part of the campaign, we abandoned the standard types of advertising placements, which are usually used by large developers for promotion and have not lost. The integration of Quarters 2119 with popular bloggers and opinion leaders fired, thanks to which we continued to develop this particular direction. At times, the number of transitions to the site, target calls and visits to the sales office has increased. As a result of the campaign, we were able to increase brand awareness and convey to consumers the uniqueness of the product offered by the Quarters.

CASE VIDEO


Audience: The target audience were the youth at age 25+ who already lived in Moscow or desired to move to the city. The main focus was on young couples or families who considered real estate as an investment.

Objectives: Marketing Communication Objectives: The goal was to be differentiated from rivals and highlight attractiveness of property in the former industrial district both for life and long-term investments. Business and Media Objectives: With an increase of the number of proposals in the real estate market, it was important for us to keep our position of 2017 on the following indicators: The volume of apartment sales The number of apartment visits The volume of call center requests Building brand awareness The number of website visitors The volume of organic search results “Kvartaly 2119”.

Type: B2C

Language: English, Russian