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2019 BRONZE CULTURE & ENTERTAINMENT & SPORT RUSSIAN FEDERATION
RAN IN: Russia
Audience: We were trying to reach:1. New gamers2. Old players of WarFace who have not playied for a while3. New experienced gamers in the genreThey are age 16-21, 90% male and 10% female. The audience does not react well to classical advertising and communicaiton. They choose what to watch and who to following independently.
Objectives: Objectives:Maintain number of registers compared to previous campaigns but Improve the quality of the audience that we attract by replacing campaigns where we give away presents for free with a creative campaign that talks in the language of the gaming community while communicating the benefits of our new Battle Royale. How will we measure the improved quality of attracted audience and success of the campaign? - Achieve a better retention of new players in the game - Increase the number of paying players - Decrease the cost of attracting players
Language: English, Russian