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2019 BRONZE MEDIA/MEDIA INNOVATION AND MEDIA IDEA RUSSIA
Alice, speak, I say!
RAN IN: Russia
Audience: An advanced part of the current subscriber base of competitors who still care about live human communication.The innovative character and openness to the new experience implies a great probability of switching from their operator to the new one. And that works provided that “Beeline” can "speak with them the same language."
Objectives: Increase in the reach of Internet users while maintaining current expenses.
Language: English, Russian