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2019 FINALIST SPECIALITY/CARPE DIEM RUSSIAN FEDERATION
VIP COP: New Years Eve Mayhem
RAN IN: Russia
Audience: The core audience of the project was quite wide as movies are usually targeted at wider audience. 1. ‘VIP Cop” TV-series loyal audience, 16+ 2. Disloyal audience, movie consumers, 16+
Objectives: The main goal of the “VIP Cop: New Year’s Mayhem” launch was to encourage as many potential viewers as possible to buy cinema tickets.
Language: English, Russian