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TNT chennel
VIP COP: New Years Eve Mayhem

RAN IN: Russia


Audience: The core audience of the project was quite wide as movies are usually targeted at wider audience. 1.      ‘VIP Cop” TV-series loyal audience, 16+ 2.    Disloyal audience, movie consumers, 16+

Objectives: The main goal of the “VIP Cop: New Year’s Mayhem” launch was to encourage as many potential viewers as possible to buy cinema tickets. 

Type: B2C

Language: English, Russian