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Yota SMM - breaking rules

RAN IN: Russia


Audience: The project was designed for Target Audience, which tries to keep on top of current trends and is not limited to the tech world. Music, fashion, contemporary art, self-development and an accentuated rejection of negative content. Active young people aged between 20-30 who follow the trends and are interested in modern technology. They use every opportunity to achieve their goals and don't stop there. They use the Internet as their main source of information and cannot imagine their life without it. For the most part, they are residents of Moscow and St. Petersburg.

Objectives: Tasks:Rethinking role of a brand in SM Raising ER in communities Content quality > amount of content   KPI Engagement Rate (ER) Facebook - 0.06% Vkontakte - 0.16% Instagram - 2.77%   KPI for the growth of subscribers grew from 3,500 to 4,500 new members in groups.   The Brand Analytics system was chosen as the main analytical tool of the communicator team. The aim is to rethink the creation and presentation of content in brand communities. Abandoning the usual planning and transition to the use of up-to-date info-guides.  

Type: B2C

Language: English, Russian