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Kaspersky Lab RussiaCIS
Double protection

RAN IN: Russia

CASE VIDEO


Audience: Small and medium-sized businesses with 10+ computers, decision-makers for choosing an antivirus:Owners and directors: 25-55 y.o. (core – 35-44). They are pragmatic and try to save money. They use antivirus programs but know little about them.IT administrators: mostly men 20-49 y.o. (core – 30-39). They are highly engaged in the products and prefer to use well-known software.Research: Business omnibus and Brand health, May 2017

Objectives: Marketing:Consideration growthFor directors: strengthening of the brand attributesFor IT administrators: breaking the barriers and strengthening of the attributesCustomer price growthMedia:Traditional KPIs: reach not less than 50% and 5+ frequency.

Type: B2B

Language: English, Russian

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