X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3
  • Thumb 4
  • Thumb 5

TNT4
#Just4Fun TNT4

RAN IN: Russia

CASE STUDY

New-pdf-icon

CASE VIDEO


Audience: We targeted two key groups:1. 14-44 demo – the Channel’s target audience, who love TNT’s comedy content.2. Males 25-44 – the Channel’s core target audience. These are successful adults, who think they are still “young people”. They work a lot, and sometimes they want to relax and make mischief. When they come home, they use their TVs as a “wired-radio spot” (they use them for background watching). They like comedy shows, they like to hang out with their friends, and are unable to save money.

Objectives: A – Commercial. To attract sponsors and advertisers to the TV Channel.B – Behavioral. To encourage the audience to find TNT4 on TV-set or online and watch the Channel’s shows and TV series.C – Perception/Attitude. With the help of TNT4 advertising, to make people laugh just like they do when watching TNT4 shows, and thus to make potential viewers perceive the TV Channel as a 100% funny and entertaining.

Type: B2C

Language: English, Russian