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2019 FINALIST BUSINESS CHALLENGES/CORPORATE REPUTATION RUSSIAN FEDERATION
RAN IN: Russia
Audience: We targeted two key groups:1. 14-44 demo – the Channel’s target audience, who love TNT’s comedy content.2. Males 25-44 – the Channel’s core target audience. These are successful adults, who think they are still “young people”. They work a lot, and sometimes they want to relax and make mischief. When they come home, they use their TVs as a “wired-radio spot” (they use them for background watching). They like comedy shows, they like to hang out with their friends, and are unable to save money.
Objectives: A – Commercial. To attract sponsors and advertisers to the TV Channel.B – Behavioral. To encourage the audience to find TNT4 on TV-set or online and watch the Channel’s shows and TV series.C – Perception/Attitude. With the help of TNT4 advertising, to make people laugh just like they do when watching TNT4 shows, and thus to make potential viewers perceive the TV Channel as a 100% funny and entertaining.
Language: English, Russian