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Beeline
Party like a Russain

RAN IN: Russia

CLIENT
VimpelCom PJSC

AGENCY
Contrapunto *Lead Agency


SUMMARY

Beeline needs to attract family audience that could easy switches from one mobile operator to another, trying to save money. At this purpose, weve created the unique convergent bundle that includes mobile communication, home internet and TV. In this bundle, home internet and TV cost only one ruble. Weve made the series of TVCs with general idea of the powerful ruble. As a result, product awareness is more than 50% and more than 500 000 households has joined us and now Beeline is perceived as a family operator with a huge gap from the competitors (For the whole family and Offers bundles and services for saving family budget).

CASE VIDEO


Audience: The campaign was aimed on active Internet users who love traveling and try to spend holidays outside Russia. Vacation for them is a well-deserved, suffered period, during which they want to afford more than in everyday life.  

Objectives: Case objectives

Type: B2C

Language: English, Russian