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2018 SILVER YOUTH MARKETING. CHILDREN, TEENS & YOUNG ADULTS RUSSIAN FEDERATION
How SNICKERS converted gamers fails into brand loyalty
RAN IN: Russia
Audience: Male and female gamers from 14 to 24 y.o. We decided not to focus on fans of just a one game to get wider reach index. Our idea must have been emotionally relevant for all gamers, regardless of games they play.
Objectives: Case Objectives
Language: English, Russian