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Fund “BELA. Butterfly children”, Mastercard, Citibank
The Untouchables

RAN IN: Russia

CASE VIDEO


Audience: 25 – 55 years, people, who live in big cities. Socially responsible audience, which understands value of charity, but is quite busy to engage completely in difficult charity programs. This audience is actively using modern payment technologies.  

Objectives: Our objectives: 1. To create a new convenient, transparent and reliable channel for raising money for funds using modern technologies, which will become an additional source of financing; 2. Tell about of the fund to public, as the new channel will attract media attention.  

Type: B2C

Language: English, Russian

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