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"Agusha"
"Agusha". "Zasypayka"

RAN IN: Russia

CLIENT
PepsiCo

AGENCY
SUMMARY

Agusha presents a new range of before bedtime products Zasypaika with Melissa natural extract, that will help child have deep and healthy sleep after a long day.

CASE VIDEO


Audience: The "Agusha"'s target audience is mothers with babies 0-4 years old. They are caring, attentive mothers, trying to do their best to raise her baby healthy, ensure his proper growth and development. They really enjoy their motherhood, surround their babies with love and care, believing that being mother is the best possible role in the life. Nevertheless, being mother is not an easy ride for them, and there are lot of challenges on mothers way - one of them is putting baby to sleep.

Objectives: Objectives: 1. grow BF dairy market and strengthen consumption; 2. grow revenue and improve sales mix due to higher price.

Type: B2C

Language: English, Russian