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Sberbank
Business skills development program "Business-Class"

RAN IN: Russia

CLIENT
Sberbank


Google Russia

AGENCY
OMD Media Direction *Lead Agency


Actis Wunderman


Luxoft Professional


SUMMARY

Sberbank, one of the leaders in business services market, introducing "Business-Class" a free program for developing business skills for entrepreneurs, combining online and offline formats. The goal of the program is to educate entrepreneurs across Russia and help them develop their business. In 2017, we trained 36,000 people in 20 regions. Revenue from new clients: 164,288,487 RUR. 56% of entrepreneurs noted positive changes in business after graduation, 18% of potential entrepreneurs opened a business during training or 3-4 months later.

CASE VIDEO


Audience: Beginner businessmen (18-25 years old) and active businessmen with the business age of 1-3 years (25-45 years old) in Russian regions with a limited access to high-quality business education.

Objectives: Our commercial goal was to earn RUB 100 million in 2017 from new clients that came after the program completion. We planned to cover 20 regions and train 36 thousand participants in 2017. We also expected the program to receive a positive feedback and good recommendations, as well as to help participants to develop their businesses and, consequently, markets and the economy in general.

Type: B2B

Language: English, Russian