X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

  • Slide 0
  • Slide 1
  • Thumb 0
  • Thumb 1

Sberbank
Business skills development program "Business-Class"

RAN IN: Russia

CASE VIDEO


Audience: Beginner businessmen (18-25 years old) and active businessmen with the business age of 1-3 years (25-45 years old) in Russian regions with a limited access to high-quality business education.

Objectives: Our commercial goal was to earn RUB 100 million in 2017 from new clients that came after the program completion. We planned to cover 20 regions and train 36 thousand participants in 2017. We also expected the program to receive a positive feedback and good recommendations, as well as to help participants to develop their businesses and, consequently, markets and the economy in general.

Type: B2B

Language: English, Russian

SIMILAR CASES