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2018 FINALIST SHOPPER MARKETING RUSSIAN FEDERATION
How do you sell what nobody usually buys?
RAN IN: Russia
Audience: The focus was on the audience of 25-45 years, actively using modern technologies and gadgets that help make their life more productive / interesting / saturated. For this segment of the audience, the life cycle of using the smartphone is short-term (2-3 years) and they are active users of additional accessories and services, and accordingly the frequency of buying new gadgets is higher than that of other segments.
Objectives: There were key goals for 2017: - Increase the attachment rate - the share of complex sales in the total sales of smartphones tablets by 15% (compared to 2016); - Increase the profitability of sales of goods in the category of smartphones tablets by 10% (compared to 2016).
Language: English, Russian