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2018 SILVER RETAIL RUSSIAN FEDERATION
How to grab Black Friday?
RAN IN: Russia
Audience: 18-44 years. An active audience with an average and above-average income level, who try not to miss the opportunity to purchase some goods if they see an attractive offer (great discount).
Objectives: M.Video set the following tasks for this period: - to increase M.Video's sales in November 2017 vs November 2016 by 10% in monetary terms (the planned growth in the category for 2017 was to be 9-10% *); - to outstrip the growth in sales of competitors in November 2017 vs November 2016 by 2-3%.
Language: English, Russian