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Viardo Forte
What men DON'T discuss

RAN IN: Russia

CASE STUDY

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CASE VIDEO


Audience: The study (by Vision research company, 2017) helped us to define our TA profile. One part of which are married men 40+. They work hard, cope with stress, they have children. Another part consists of women who may buy the drug for their husbands. The study revealed that in 30% of cases male potency drugs are bought by women. They represent almost a third of the audience! That's why our strategy was targeted at married couples, at being close to both men and women.  

Objectives: Ad campaigns objectives are presented in the table.  

Type: B2C

Language: English, Russian