CLIENT
The ONE Campaign
Abby Sasser, Project Director, Entertainment & Talent Lead
KateCritchley, Executive Director, Communications & ContentOlalekan Obisesan, Market Coordinator
Jenny Minard, Digital Engagement Lead
Sarah Swinehart, Communications Lead
TumbaTshimanga, African Entertainment and Talent Lead
Kavin Chhoeut, Design Lead
Ben Maitland, Global Communications
AGENCY
Jenifer Willig, CEO and Co-Founder
Julia Bleznak, Account Manager
LewWillig, Executive Creative Director
Mark Girand, Creative Director
Don Marshall Wilhelmi, Writer
Monty Pera, Art Director
Jaadi Fonseca, Designer
Chiemi Karasawa, Producer
Nerdo Studios
Forro in the Dark LLC
Union Editorial
The Artemis Agency
SUMMARY
Against a wave of nationalism and self-interest, global advocacy org ONE sought to educate people on the need for a global coordinated response to COVID-19. By May, people were growing exasperated with celebrity messages around COVID-19 and longed for factual information and legitimate ways forward. #PassTheMic convinced 42 celebrities with a combined audience of 779 million to turn over their social platforms to 43 global doctors/scientists/economists/leaders. The campaign created massive media attention (3 billion impressions) and public engagement (90 million social engagements); a critical tool for ONE’s political advocacy.
