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2018 FINALIST POSITIVE CHANGE - SOCIAL GOOD: NON-PROFIT UNITED STATES
Milwaukee Public Library
Library Out Loud
RAN IN: United States
Hero Medium: EVENTS
Medium Featured On Video: EVENTS;INTERACTIVE/ONLINE;Display Ads (Interactive/Online);OOH;Transit;Other (OOH);PR;SOCIAL MEDIA;TV;Spots (TV)
Audience: Primarily African American and Hispanic with young children within the city of Milwaukee
Objectives: Increase overall visitation, new library card registration, online engagement, circulation and downloads of e-books and music.
Type: Business to Consumer