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2018 FINALIST POSITIVE CHANGE - SOCIAL GOOD: NON-PROFIT UNITED STATES
Reinventing the Condom
RAN IN: United States
Hero Medium: PRODUCT DESIGN
Medium Featured On Video: INTERACTIVE/ONLINE;Brand Website/Microsite;PR;RETAIL EXPERIENCE;In-store Merchandizing;SOCIAL MEDIA
Audience: Teens (13-20)
Objectives: Brand launch
Type: Business to Consumer