Colgate-Palmolive

Scott Campbell, General Manager, IMC North America
Joshua Helman, Digital Marketing, IMC North America - Social Media and Influencer PR

Red Fuse Communications *Lead Agency

Ranjana Choudhry, International Managing DIrector
Stephen Forcione , CEO
Ronnie Beltran, North America Strategist
Adam Konowitz, Managing Director
Aleya Brahmachary, Group Account Director
Tracy Suer, US Communications Planning Director
Sara Ford, Media Director

Cohn & Wolfe

Elizabeth Beck, EVP, US Commercial Director, Integrated Services

Colgate’s Save Water campaign shows how driving environmentally sustainable behavior can come hand-in-hand with business growth. 42% of US adults don’t turn off the faucet while brushing - that’s four gallons of water wasted each time. Colgate addressed this issue by partnering with Michael Phelps and Vice Media to deliver engaging “Turn off the Faucet” content. This environmentally-focused effort doubled the number of social engagements vs last year, while driving sales as efficiently as a product-focused TV campaign.