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Gesicht Zeigen! An association encouraging people to stand against racism in Germany
Mein Kampf – against racism

RAN IN: Germany

CLIENT
Gesicht Zeigen! Für ein weltoffenes Deutschland e.V.

AGENCY
Ogilvy & Mather Berlin *Lead Agency


SUMMARY

Right-wing extremism was on the rise again in Germany fueled by the republication of Hitler’s “Mein Kampf” in 2016. “Gesicht Zeigen!“, a non-profit association encouraging people to stand against racism, wanted to fight back and start a counter-movement. Our idea: Not a campaign, but a product – a book against a book. Taking the same title and layout as the original, the counterbook „Mein Kampf – against racism“ featured 11 people and their courageous struggle against racism. It counteracted the original on all fronts and successfully became one of the most discussed books in 2016.

CASE VIDEO


Classification: National

Language: English