McDonald's

Susan Forsell, Vice President, Sustainability

DDB Chicago *Lead Agency

Bill Cimino, Executive Creative Director
Nancy Jordan, Creative Director
Nick Marrazza, ACD, Copywriter
Kathy Petraukas, ACD, Art Director
Diane Jackson, EVP, Director of Integrated Production
Todd Nonken, SVP, Regional Business Director of North America
Marc Singer, Acct. Director
Sweta Kannan, Strategy Director

When you are as big as McDonalds, offering a sustainable choice is harder, but the positive result of doing it is more impactful because you can make it mainstream. For too many Americans, sustainability means sacrifice because it is considered expensive and unapproachable. It took a combination of massive scope and intimate story telling to transform sustainability from a niche proposition into a choice consumers could make easily and conveniently-at a McDonalds near them. A choice they make 300 million times, every year with the Filet-O-Fish.