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Daraz
Daraz - Building eCommerce Penetration Step By Step

RAN IN: Pakistan

CLIENT
Daraz


AGENCY
SUMMARY

Daraz took the burden of expanding the landscape by convincing the ecosystem players to “Uplift the game”. Grew non-KLI buyer base by developing logistic outreach via Daraz LMP Program.Grew Seller base in non-KLI seller base via Daraz University. Physical training to bring women into Daraz seller base$5m investment via Alibaba to install the region’s first auto sorter machine in Karachi & Lahore.Partnered with VISA, SCB, HBL, Askari, UBL, and Meezan Bank to push prepayment in eCommerce.

CASE VIDEO


Medium Featured On Video: Branded Content – Editorial,Branded Content – Product Placement,Digital Mktg. – Content Promotion,Digital Mktg. – Display Ads,Digital Mktg. – Email/Chatbots/Text/Messaging,Digital Mktg. – Location based,Digital Mktg. – Long Video (3+ min.),Digital Mktg. – Social: Organic,Events,Interactive / Website / Apps,Sales Promotion, Couponing & Distribution,Influencer / Key Opinion Leader,Trade Shows, Trade Communications, Professional Engagement

Language: English