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Daraz
Daraz Live Commerce

RAN IN: Pakistan

CLIENT
Daraz


AGENCY
SUMMARY

Daraz has paved the way for Pakistan to kick start this category by launching Daraz Live commerce for sellers and brands of Pakistan. Daraz immensely revolutionized live commerce by making the tech available for 200,000 sellers by creating 350,000 minutes of content generating Rs 4.4 Arab worth of GMV. The newly launched media has given birth to live only influencers like Zoheb Asif & Asfandyar generating 76,000 orders creating new monthly revenue as influencer income of $11,000 (30 lacs) commissions in last 5 months.

CASE VIDEO


Medium Featured On Video: Branded Content – Product Placement,Contests,Digital Mktg. – Affiliate,Digital Mktg. – Influencers,Digital Mktg. – Product Placement,Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Influencer / Key Opinion Leader,Sponsorships – Entertainment

Language: English