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7up
7up - Brand Restage (Identity, Positioning & Promotion Mix)

RAN IN: Pakistan

CLIENT
PepsiCo


AGENCY
Alt Story (Pvt.) Ltd. *Lead Agency



BBDO Pakistan *Lead Agency



Starcom



Walnut Communications Private Limited



SUMMARY

Delivered on the objective of successfully transitioning a legacy brand to berelevant with Gen-Z via a holistic refresh across brand identity, brand POV and brand experiences. At the time of immense inflationary pressures and the Carbonated Soft Drinks category on a decline, 7up has held its ground, gaining market share and significant gains on brand imagery & affinity.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Events,OOH – Billboards,Packaging & Product Design,Sales Promotion, Couponing & Distribution,Sponsorships – Entertainment,Sponsorships – Unique Opportunity,TV

Language: English