Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Thumb 0
  • Thumb 1
  • Thumb 2

Cooking Oil
Tullo – Restaging the Kids’ Chant

RAN IN: Pakistan

CLIENT
Dalda Foods Limited

Wasay Khan, Brand Manager
Sherzaman Khan, GM Marketing
Rifat Imran, Assistant Brand Manager

AGENCY
MullenLowe Rauf *Lead Agency

Henry Lucas, Art Director


Mindshare pakistan

Abrar Ayub, Media Planner
Samahir Aijaz, Business Manager
Altamash Kohati, Associate Director


SUMMARY

Once a mid-premium leader, Tullo faced a decline since 2019-20, attributed to evolving consumer trends. Recognizing kids' need for nutrition, a 70+ years old chant was repackaged to resonate with today's children. Strategic interventions, including differentiated routes to market, tactical pricing, and a refreshed visual identity, aimed to enhance local market competitiveness. ¦Once a mid-premium leader, Tullo faced a decline since 2019-20, attributed to evolving consumer trends. Recognizing kids' need for nutrition, a 70+ years old chant was repackaged to resonate with today's children. Strategic interventions, including differentiated routes to market, tactical pricing, and a refreshed visual identity, aimed to enhance local market competitiveness. 

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Social: Paid,Packaging & Product Design,TV

Language: English