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POND'S Super Light Gel
POND'S Super Light Gel - The Hydration Superhero

RAN IN: Pakistan

CLIENT
Unilever Pakistan Limited

Ramsha Kazmi, Brand Manager
Muhammad Husain, Marketing Manager
Mohammad Ahmed Masood, Assistant Brand Manager
Najia Faraz, AM Media
Javed Jafri, Media Head Pakistan

AGENCY
Team Reactivate Pvt. Ltd *Lead Agency

Maryam Afaq, Account Manager
Ramiza Mehkri, Account Manager


Mindshare Pakistan

Aqsa Mirza, Business Manager
Natasha Fatima, Media Planner


Empact Activation Services



SUMMARY

With hand-and-body segment on decline in Skincare category, what will the leading hand-and-body players POND'S do? The journey of POND'S becoming the leading facecare expert brand in Pakistan with launch of it's brand new POND'S Super Light Gel.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Content Promotion,Digital Mktg. – Display Ads,Digital Mktg. – Influencers,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Video Ads,Retail Experience: Digital,Retail Experience: In Store,Influencer / Key Opinion Leader,User Generated Content & Reviews

Language: English