DAWLANCE PVT LTD

Hasan Jameel, Chief Marketing Officer
Raheel Hashmi, Head Marketing
Aliza Yousuf, Manager Communications
Ahad Motiwala, Lead Communications
Syed Aun Raza Raza, Senior Specialist Communications
Syeda Yusra Azam, Associate Communications
Muhammad Abdul Rehman, Trade Marketing Manager
eray olguner, Regional Marketing Manager
Hira Khalil, Lead Ecommerce
Maliha Hussain, Ecommerce Assistant

Mediavest Pakistan (Brainchild Communications Pakistan) *Lead Agency

IAL SAATCHI & SAATCHI

Amidst the period of high inflation and most cluttered online mega sales campaign, Dawlance stood out as the No.1 Home Appliance Brand of Pakistan. The brand broke all its previous records and industry benchmarks of performance marketing and secured an ever-highest ROAS of 14.9. The first-ever unique rap song content was utilized for the performance campaign served as a catalyst for audience engagement and driving store traffic. Continuous optimization, utilizing relevant interests, real-time bidding, and audience retargeting was the key in enhancing campaign effectiveness and driving purchases.