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Ponds
Unlocking Potential Through Daraz Marketing Solutions : Ponds Exceptional Sales Growth

RAN IN: Pakistan

CLIENT
Unilever Pakistan Limited

Ramsha Kazmi, Brand Manager Ponds
Syed Fawad Ahmed, Strategy & Transformation Director
uzma khan, Head of B2C E-commerce
Dania Hashmi, Dcom Performance Marketing Lead
Muhammad Husain, Marketing Manager Skin Care
Muhammad Mustafa, Head of Customer Management - Pureplay
Sarah Rahim, E-commerce Campaign & Category Manager

AGENCY
Daraz *Lead Agency


Moazzam Faruqui, Director Daraz Advertising Solution


Mindshare pakistan



SUMMARY

Pond's grew by 460% on Daraz, crediting the success to Daraz Marketing Solutions. Idea was to strategically utilized display ads, ensuring 1 million daily impressions, contributing to 25% of total sales. Search Ads attributing to +1.2 million sales. Influencer-led live streams saw a significant 30% surge in order placements. Redirecting traffic from Facebook to Daraz marked a 3x increase in ROAS, contributing to a monumental 5.6x growth index, and elevating visibility and engagement within the Daraz ecosystem.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Display Ads,Digital Mktg. – Influencers,Digital Mktg. - SEO,Digital Mktg. – Social: Paid

Language: English