EBM

SHAHZAIN MUNIR, Executive Director
Aaminah Saeed, GM Marketing
Asad Saeed, Head of Marketing – Biscuits
Humair Kandhari, Marketing Manager
Sadqain Raza, Assistant Brand Manager

Adcom Pvt. Ltd. *Lead Agency

Alifia Dairkee, ECD
Ali Malik, Associate Director Strategy
Shakir Khan, Head of Design
Faraz Shamshad, Creative Director
Ezza Syed, Senior Creative Manager
Sindeed Zubiar, Senior Art Director
Osama Haseeb Khan, Design Lead
Jon Shah, Senior Manager copy

Sooper tackled declining Ramadan sales by owning a tea-centric occasion, and aligning with the cultural and emotional essence of Ramadan. The insight focused on the true joy of simple acts of kindness, translating into a dua-e-taufeeq. The big idea became "Iss Ramadan kisi ki roshni ban jane ki seedhi Saadi khushi hai Sooper." The campaign, evidenced in strong ad recall and Likability, reversed the sales dip, achieving record-breaking results and fostering a profound emotional connection.