CLIENT
Habib Bank Limited
Maharaib Irshad, Digital Media Manager
Fariya Zaeem, Head Brand Management
Hammad Jaferi, Media Manager
Qazi Umair, Senior Digital Marketing Manager
Rehan Jilani, Manager Digital Analytics
Moiz Ahmed, Unit Head – Digital MarketingUnit Head – Digital Marketing
AGENCY
Uzair Ahmed, COO
Mahrukh Shaikh, Head - Content Excellence
Muneeb Riaz, Consultant - Strategy & Planning
Zyla Sarhadi, Senior Consultant - Strategy & Planning
Starcom Pakistan
Usman Ahmed, Media Agency Lead
SUMMARY
HBL's rural banking campaign aimed to bridge the financial gap for farmers with compelling communication. HBL Zarai Banking, a brilliant campaign, reached 18 million audiences with 104 million impressions. The DVC resonated, achieving a 42.05% engagement rate. Surpassing the 5,000 business accounts, it resulted in a substantial increase to 11,482 new business accounts and disbursed agricultural loans worth PKR 177,001 million, securing HBL's dominance with a 35% market share in farmer financing.
