EBM

Aaminah Saeed, GM Marketing
Mughees Abid, DGM Marketing
Hataf Shahab, Senior Brand Manager Marketing
Soaleha Suri, Assistant Brand Manager Marketing
Humair Kandhari, Marketing Manager
Uzair Qureshi, Brand Manager

mSix and Partners *Lead Agency

Saad Salahuddin, Business Director
Sara Tahir, Digital Lead

Symmetry Group *Lead Agency

Urooj Vohra, Sr. Consultant - Strategy & Planning
Samad Bombaywala, Consultant - Strategy & Planning
Mahrukh Shaikh, Head - Content Excellence, Interactive
Ayesha Vohra, Junior Consultant
Kamran Elahi, Group Head - Design
Aamir Ahmed, Group Head - Animation

Gluco Teddy's marketing metamorphosis reshaped children's entertainment. Its vibrant visuals and whimsical music captivated Generation Alpha, marking a shift toward YouTube and Gaming platforms. A groundbreaking In-Game Advertising debut within Talking Tom set a new precedent, integrating seamlessly into mobile adventures. This fusion of advertising and entertainment across TV, YouTube, and Gaming elevated Gluco Teddy's rapport with children. This evolution boosted awareness from 18% to 29% and trials surged from 9% to 18%, solidifying its bond as children's favorite, intertwining advertising and entertainment seamlessly.