CLIENT
English Biscuits Manufacturers
Asad Saeed, Head of Marketing
Attiyah Khan, Head of Corp. Comms & Sustainability
Aamir Aslam, Manager Brand Activation
Ilsa Arshad, Management Trainee
Bilal Maqsood, Singer
AGENCY
Uzair Ahmed, COO
Urooj Vohra, Senior Consultant – Strategy & Planning
Samad Bombaywala, Consultant – Strategy & Planning
Ayesha Vohra, Junior Consultant – Content Excellence
Muneeb Riaz, Junior Consultant – Strategy & Planning
Mahrukh Shaikh, Head – Content Excellence
Markings Publishing
Hot Water Bottle Films/Talisman
Umer Adil, Director Animation
Beenish Umer, Ilustrator
Brand Edge
OMD Pakistan
SUMMARY
Following the success of Gluco Kahani's debut in February’21, the challenge was to keep the platform alive through organic-views rather than relying on investments for digital-boosting. We kickstarted by unveiling a new rhyme that pertained to the events surrounding the flood-situation in Pakistan. To extend beyond the digital-realm, we introduced the Gluco-Kahani book, ensuring that the platform reaches every household in tangible form. The platform grew by 63% YouTube subscribers and 1mn+ organic views, surpassing industry-benchmarks. The book reached 250,000+ school children and is now integrated into the Veritas-Learning-Circle curriculum.
