CLIENT
United Bank Limited
Abbas Kazmi, Head of Marketing
Tariq Khan, Senior Manager Marketing Operations & Media
Hasaan Jalil, Senior Manager Marketing Communications
Sheeraz Agha, Manager Media Planning
Mahmood Masood, Head Of Advertising & Strategy
AGENCY
Syed Imran Qaiser, Managing Director
Waleed Ansari, Head of Design
Daniyal Talat, Executive Creative Director
Ammad Shah, Sr Business Director
Bilal Alvi, Creative Director
Owais Khan, Sr Creative Manager
Dania Malik, Sr. Account Manager
SUMMARY
UBL's 'U do U, Khud Ki Suno!' campaign revolutionized banking for freelancers in Pakistan. We aimed to make UBL Freelancer Account the preferred choice for freelancers and the easiest platform for foreign remittances. Since launch, our campaign led to the opening of 8,583 freelancer accounts and brought in PKR 1.7 billion in foreign remittances. By addressing the challenges faced by freelancers and contributing to the national economy, we not only achieved our objectives but also empowered freelancers, validating their profession and boosting their credibility.
