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7up
7up x Sapphire West - The Up Collection

RAN IN: Pakistan

CLIENT
PepsiCo


AGENCY
Alt Story (Pvt.) Ltd. *Lead Agency



BBPR *Lead Agency



Starcom



SUMMARY

Revolutionizing youth engagement, our digital-led campaign, #TheUpCollection, seamlessly integrated with Gen Z's lifestyle through social media. In addition to the influencer-led fashion film, leveraging the influencers for aux content using diverse content formats, including individual fashion reels and store raids, ensured a broader reach. This strategic approach not only redefined perceptions about the branad but also yielded measurable commercial success. The campaign's unique blend of creativity and precision demonstrates its outstanding effectiveness in connecting with the youth demographic, showcasing a direct impact on audience behavior and tangible business outcomes.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Influencers,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,OOH – Billboards,Public Relations,Retail Experience: In Store,Sales Promotion, Couponing & Distribution,Influencer / Key Opinion Leader,TV

Language: English