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Pepsi
Pepsi - Ride for Change (Why Not Meri Jaan)

RAN IN: Pakistan

CLIENT
PepsiCo


AGENCY
Alt Story (Pvt.) Ltd. *Lead Agency



Cheil Worldwide *Lead Agency



BBDO Pakistan



Starcom



SUMMARY

This campaign not only delivered business impact but also meaningful impact on-ground at a societal level. It is the perfect example of an experiential campaign where "Brand Say" is accompanied with "Brand Do" on-ground to build meaningful long-term affinity/equity with the audience. The objective was to build affinity+preference with the female audience and the campaign delivered overwhelmingly on that front. But with 10,000+ learner-licenses issued to girls and counting — this initiative, promoting inclusivity and gender equality, is also aligned with Pepsi's commitment to societal progress, beyond just business objectives.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Influencers,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Events,OOH – Billboards,Influencer / Key Opinion Leader,Sponsorships – Unique Opportunity,Trade Shows, Trade Communications, Professional Engagement,TV,User Generated Content & Reviews

Language: English